Axis of Awesome - 4 Four Chord Song (with song tit

In an earlier article we talked about the power of the squeeze page, today we will look more closely at the structure of the copy (that?s the writing) on the squeeze page.When a squeeze page is used correctly, you should get a substantial increase in subscribers to an Ezine or other offering that your company is providing. Overall, the primary purpose of your squeeze page is to funnel lead generation- the more leads the more people you have to market to.Most of us have seen a squeeze page at some point on a web site, and we may have even chosen to Opt in giving the site our name and email address. This is what you want to get an online viewer to do for your business website. As you are considering the design of your squeeze page, decide what incentive or call to action to create in the copy that will encourage the viewer to give you their information. Remember you need to create a desire for them to continue to read and ultimately give you their email. Part of this decision will be based on any other direct marketing efforts that you are already using to drive someone to your site.Say for example, if you are driving viewers to your URL using a classified ad or direct mail piece for a "FREE" offer, then your squeeze page may be a way for the consumer to enter their code to receive their free offer. All direct marketing efforts, while