"Chocolate Rain" Original Song by Tay Zonday

To PR or not to PR, that is the question. Well, maybe that's not "the" question, but it certainly is aquestion. How do you know if public relations is the ultimate marketing direction for your business? To start, you need to write out your priorities. What do you need your marketing to accomplish? Do youneed to drive sales? find new clients? build your brand? reach a new target market? PR and media relations can achieve a number of goals, but before launching a campaign, you need to define exactly what your specific goals are. Once you have your marketing objective list, your next step is to review your marketing budget. How much can you realistically spend to achieve your marketing goals? Your budget is going to help define your approach. If you have thousands that you can dedicate to marketing each month you have different options than if you have a couple of hundred or less to put towards your marketing efforts.If you have a finite marketing budget, your first focus should be on establishing an online presence, by building an easy to read, informational website that speaks to your clients' needs. The Internet offers you a way to position yourself and your company online without breaking the bank, but simply having a presence on the Internet does not mean anyone is going to see it. You need to drive visitors to your site. This is when a social media outreach program, article marketing program and a blog can help.But