Pirates of the Caribbean- He's a Pirate
The decision to launch a new marketing program - or improve an existing one - is often followed by paralysis. There are too many options and you want to get it right. Where do you start?Let's assume that, not surprisingly, you want to generate the highest possible number of high quality sales opportunities - fast. There are two points to keep in mind while you're building this campaign. Point number one is that this is a multi-step process. The vast majority of prospects will not be "high quality sales opportunities" at the first contact. This has nothing to do with your product, your service or your creative abilities. It has everything to do with your prospects' normal buying process. And it means that you must make plans for nurturing your leads.Point number two is that it's highly unlikely you'll get everything perfect before you launch - if ever. So, you'll want to select tactics that can be measured, tested and adjusted throughout the life of the campaign.Keeping those two points in mind, here's a 6-step process that is a proven fast path to consistent, sustainable lead generation.
- Start by refining your positioning. This requires taking a close look at your customers, your competition your company and your product. Who are your ideal customers? What problems do they have that you can help them solve? Why should they buy your solution instead of one of the others that claim to do the same thing? Get this right from the beginning because nothing